Mass communication is a popular subject of study these days. It is the study of various communication processes that take place in the corporate world, and it tries to find the effective communication system through which one group or one individual can communicate purposefully with another group or another individual. The corporate world is continuously looking for effective ways to communicate with their customers and shareholders. A mass communication specialist is responsible for all these. Students specializing in mass communication also learn the utility of different communication medium like digital or print media. Courses of mass communication also come with challenging assignments in a different form which the students need to clear successfully. Writing a mass communication assignment is a tight affair indeed for which the students often look for expert assistance. OnlineAssignmentsHelp is one such professional assignment writing service where the students could find expert writers and solution of all types of mass communication assignments.
An overview of Mass Communication
Mass communication denotes that particular aspect of communication that includes groups of people. The concept of a group in mass communication has a wide-ranging meaning. It can be a small group or a large one, a permanent group or a just-formed group, a social group or a corporate group.
In this context, students need to learn about mass communication theories in-depth:- Agenda setting theory: This is also known as the agenda-setting function. It was proposed by McCombs and Donald Shaw in 1972. According to them, the media is responsible for setting the public agenda. Media doesn’t direct people, but they create an environment that creates some indications in this matter. The theory is mainly encompassing print media.
- Cultivation theory: This theory states that frequent viewers of television are more susceptible to media messages, and they react to those messages more than the others. Moreover, these people believe in those messages more than the others. Heavy viewers are exposed to more violence; hence, they are more affected by Mean World Syndrome. Cultivation theory was proposed initially by G.Gerbner in the early 1960s.
- Framing theory: This theory proposes that the presentation of a message greatly influence the choice and preference of people. The approach was proposed by Goffman.
- Schema theory: This theory proposes that schema works in the human mind while getting or accepting a message. The theory opines that schema is the base of human perception.
- Systems theory: This is the study of the interaction of an input completed through a system of its output, anything inducing this part of the system can either be called environment depending on the operational description of the system.
The need for mass communication assignment help
There are several aspects of assignment writing apart from answering the issue raised in the coursework. Moreover, the deadline and professional writing skill are other two vital aspects in assignment writing which require equal attention. Expert writers can be contacted for the same who can help the students to write the assignments correctly.